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We know how media has been concentrated with now only 6 media corporations producing 90% of the news consumed in the US. Now we have the possibility of a single advertising agency that will direct 40% of TV advertising spending.
In a way, that is a power even greater than that of the media corporations because the advertisers get to tell the media what to say in between the commercials (or you could lose the ad revenue).
In a way, that is a power even greater than that of the media corporations because the advertisers get to tell the media what to say in between the commercials (or you could lose the ad revenue).