Money can also amplify, and reporters have traced much of it back to
international groups utilizing hacked Facebook pages. One
Bangladeshi marketing firm specializing in computational propaganda easily exploited Facebook’s lax oversight – and
the way its algorithm rewards divisive content – to pump up the volume on misinformation about the legality of mandates, provoking a sense of grievance that allowed it to
raise millions in dark money.
The amplification has distorted the public health conversation and the reality of public opinion.
Many truckers in Canada, including the nearly 1 in 5 who have South Asian
heritage, do not feel heard. Sagroop Singh, the president of the Ontario Aggregate Trucking Association, where more than half of truckers are South Asian,
stated, “We don’t even know who the organizers of this protest are. Nobody asked us if we agree with their demands.”
Many truckers think this incident has prioritized the divisive rhetoric of American and international far-right groups over their voices, diverting the conversation away from important issues for Canadian truckers, like road safety and higher wages.