GM just doesn't appear as a leader any more. Companies like Honda and Toyota have been technology leaders for some time now. Things like vtec and hybrid cars really highlight the fact that the Japanese are the leaders in this field.
Sure, GM's hybrids are weak. But the bigger problem is did you even know they had hybrids? Probably not... They never mention it. vtec is just a fancy marketing term for variable valve timing, which GM has on most of its common models, including the Chevy Malibu. Of course, they never call out that, either. GM has allowed themselves to be defined by bad public relations.
That's not to say that GM never invented anything, but when they focus on just building bigger cars with bigger engines, they just seem like the low-tech alternative.
Ironic then that GM was the only of the major auto makers that has actually brought to market a complete electric car in the past 20 years... Yet their PR botched this up, too. Instead of being seen as a daring visionary, the company was cast as the killer of the electric car. They were pushing new technology development. Sometimes it doesn't work quite as well as hoped...
As far as I'm concerned, the best Camaro ever made was in the late 60s (which is from when the 2010 Camaro takes it's design cues from). GM needs to slim down and cater to what people want today, not it's former glory.
Well, this is getting back to what I skimmed on with design. What made the 60's Camaro great. Sure, it had some nice styling. But that car wasn't a "forced" design. The original Camaro's design goal was small, cheap, lightweight, fun to drive and easy to work on. The new Camaro's design goal was to look like the old Camaro. That's the problem, in my book. The design goal should have been the same as the original. Small, cheap, lightweight, fun to drive. Let's see how the old and new Camaro stack up.
Small - old 100% / New - 25% (The 2010 is small inside...)
Cheap - old 100% / New - 100% (it's a nice price.)
Lightweight - old 100% / New - 0% (1968 - 2930lbs / 2010 - 3750lbs)
Fun to drive - old 100% / New - 75% (Even though it's way too heavy, it has a lot of power. The better suspension components and tire compounds help mask the weight.)
So, by the past Camaro design specs, the new Camaro averages a 50%. That's a fail. (I dropped easy to work on, because with modern regulations, I don't think we'll be able to see an easy to work on car ever again... That's not really GM's fault.)
They [Toyota] do not waste any time trying to sell what people are not willing to pay for. GM needs to learn these lessons and I don't see any sign of that.
WHAT?!? That was the decision that sealed the bankruptcy of GM. They neglected their car lines because people were only buying trucks and SUVs...