- Joined
- May 17, 2005
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Virtual monopoly. A low number of players in the market makes it possible to collude to offer the worst possible service at the highest possible price and pretend you are competitive by having different logos.And yet, cell phone companies like Rogers and Telus are still in business. Go figure!
The problem with Hi5 is - nobody ever heard of them. 3rd place, behind MySpace!!! How obscure can you get?
And it sounds like they have been making changes but it hasn't helped.
The thing with social networks is that you want to be in the one with the most potential contacts. Otherwise it's pointless. Having a big base is what it's all about which means that over time more people gravitate to the site with the most users. You can change all sorts of things about but that's the underlying dynamic. The winners win. Migrating away just because the UI is crap or some features got moved off into an API so that third parties can recreate the old feature for their profit (or imagined future profit until they learn what FB already learned about how you can't make money off the feature) is not an option because you can't move the entire network and database of potential contacts over with you to a new service. FB can FU a lot because they have the monopoly over their database.
It would be really difficult for anyone to start a new competitor without huge investment with uncertain payoff sometime a decade away but an information warehouser with substantial infrastructure like google could pull it off because they have been incrementing towards it on the back of an already functioning related business.
Still, changing a tool for changes sake sucks because it isn't a hangout - it's a tool. If the users know how to use the tool and suddenly the tool is "improved" then millions of people may spend a few minutes longer in a day trying to figure out how the tool works now (and more minutes if you have to tweek scripts because stuff you automated starts failing - which, now that I think about it, is probably one reason that sites like to change things often).
That's millions of wasted man-minutes for a change.